Practice Development / Marketing workshop Sunday September 7th 2008
You have worked hard obtaining your hypnotherapy knowledge, you have spent time and money to ensure you are competent and capable of working with clients and making a difference in their lives.
Have you taken the same care to ensure your practice will get off the ground, let alone be successful?There are more and more people coming into the profession. Your skill in developing your practice and market forces will dictate those who survive.
For many this is the change of profession upon which their financial security and peace of mind may depend, so you owe it to yourself to do as much as you possibly can to ensure your practice not only attracts clients, but that it grows to be all you want it to be.
Whether you have been in practice for years, and your goals have changed or seem just out of reach, or you are new to the profession and have lots of questions and no one to ask, or are currently in training and really want your practice to succeed, then come along, join us and invest in yourself, your future and your practice.
The day will consist of:
1) Developing Strategy for Practice Development
2) Marketing ~ It can be simple, effective, enjoyable and very rewarding!
Suitable for:
Hypnotherapists in practice, new Hypnotherapists and those in training to become Hypnotherapists.
Questions to consider.
How many clients are you seeing in your working week?
How much are you earning each week?
Are you meeting your targets?
Do you have income and expenditure targets and limits?
Do you have a business plan?
If you are seriously looking to develop a professional, profitable hypnotherapy practice, and have not yet obtained the revenue, clients or structure to your practice that you want or need, then attending this workshop is a must.
Invest in a day for yourself and your practice, start the autumn with new determination, clear goals and ideas of how to move your practice forward.
This Workshop will cover:
Identifying your allies and competitors, structuring your approach to market / products / services. How to market your practice, Advertising options and pitfalls, developing a quality service, developing quality products, surviving the early days, surviving the later days too! ideas on funding, press releases (when, how and where), The blindingly obvious (but only when you know it!), Write letters of introduction to GP's.
Selling your services and products, Ideas on how to write adverts, Charges / fees and how not to be embarrassed about money! Getting Business from companies:
How to do a short presentation, PLUS an Actual example of how I did it, and got the business!
Record keeping, measuring results, the need to diversify-a matter of survival?, websites, building relations with reporters and editors, would you buy from yourself ? See yourself from the client / customer perspective. Be enterprising …. And more ... much more!!
This workshop is designed for Lay Hypnotherapists in Practice. All delivered in an easy to understand way, with humour and in-depth knowledge.
This workshop will not only suggest some ways to make your own practice even more successful and profitable, but also guide you through some of the pitfalls, which can be very costly when made!
About the the presenter.
Michael Mahoney is a Clinical Hypnotherapist in professional practice since 1986; he is associated to, and has membership of, professional organisations within the hypnotherapy profession and the NHS.
He is a seasoned professional, with 22 years experience to call upon. Anyone who has been to any of Michaels workshops will know he has a passion for his profession, and is well known for his support, guidance and encouragement to others.
Alongside his busy NHS based medical centre practice, he has also carved out a name for himself within the NHS, where his work, products and services are used, tried and trusted by many. His practice also offers services to Occupational Health and Corporate organisations and also local government.
He is the author of the IBS Audio Program 100 and 16 other respected self help titles, his work is cited in at least 8 books. He is author of several articles in medical publications and various other professional publications and magazines. He is an award winning therapist with award winning products.
And all this from the early days, when the public knew little of hypnotherapy, when the medical profession didn’t want to know, and in the days of home visits and no office or premises either! If it can be done in those circumstances, not to mention recession and economic slowdown in the 80’s and early 90’s it can be done today, in this current economic climate too!
Venue Details:
Click here for more information. Practice Development & Marketing Workshop 07th September 2008